Program Authorization: R.S. 56:280.1, et seq.
The goal of the Marketing Program is to increase the contribution of the commercial seafood industry to the economy of the state. The mission of the Marketing Program is to broaden the consumer base for the industry's products, to sustain the levels of production and values for these products and to further value-added processing in the state. This program conducts market surveys, advertises products, participates in trade shows, informs commercial fishermen with a newsletter and counsels processor on health and safety issues. There is one activity in this program, Marketing.
OBJECTIVES AND PERFORMANCE INDICATORS
1. The Seafood Promotion Marketing Program will make available 650 new trade contacts to seafood suppliers during the next fiscal year.
1 The number of trade leads taken has decreased due to fewer trade shows in the seafood industry.
2 Dollar Value is based on a survey of Louisiana processors who reported sales from leads received from the Louisiana Seafood Promotion Board.
3 '97-'98 dollar values were higher due to an aggressive campaign in Asian markets made possible by funds from an EDA federal grant to the LSPMB.
2. The Seafood Promotion Marketing Program, during FY 1998-'99, plans to distribute consumer information and educational materials to 15,000 newspapers and television stations nationwide about the benefits and risks associated with the consumption of seafood.
1 Published news releases are written by LSPMB office and sent through news services to newspapers nationwide. They are re-released periodically throughout the year.
2 Website became operational in the 1997-'98 budget year.
RESOURCE ALLOCATION FOR THE PROGRAM
SOURCE OF FUNDING
This program is funded with Statutory Dedications from the Seafood Promotion and Marketing Fund, and the Oyster Development Fund (Per R.S.39:32B.(8), see table below for a listing of expenditures out of each statutory dedicated fund).
ANALYSIS OF RECOMMENDATION
The total means of financing for this program is recommended at 105.0% of the existing operating budget. It represents 98.6% of the total request ($754,159) for this program.
ACQUISITIONS AND MAJOR REPAIRS
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