Program Authorization: R.S. 36:4; 36:301; 51:1252
The tourism industry is one of the most important contributors to the Louisiana economy. It provides over 70,000 jobs in the state and is projected to have an impact of over $6 billion in FY 1994-95. The goal of the Administration Program is to increase tourism by accomplishing its mission of coordinating the efforts of the other programs in the agency. There is one activity in this program: Administration.
OBJECTIVES AND PERFORMANCE INDICATORS
The Administrative Program will ensure that the other programs in the Office of Tourism achieve their objectives. Performance information consistent with this program's strategic plan and with the statewide model for administration programs will be reported next year.
RESOURCE ALLOCATION FOR THE PROGRAM
SOURCE OF FUNDING
This program is funded with Fees and Self-generated Revenues which are derived from the Louisiana Tourism Promotion District. Act 1038 of the 1990 Regular Session of the Legislature created the Louisiana Tourism Promotion District which receives 3/100 of 1 cent of the sales and use tax. These proceeds are then transferred to the Office of Tourism for out-of-state advertising, and promoting tourism in Louisiana.
ANALYSIS OF RECOMMENDATION
Workload - due to the cap on the Tourism Promotion Fund was raised to $16,000,000, funding for the out-of-state advertising contract increases which also increases the number of audits, accounts payable/receivable, etc. These funds will provide for one person in the Management and Finance Program in the Office of the Secretary.
The total means of financing for this program is recommended at 106.4% of the existing operating budget. It represents 98.1% of the total request ($1,019,782) for this program. The 6.4% increase is due to providing funds for replacement equipment, merit increases, annualization of merit increases and funding to be transferred to the Office of the Secretary - Management and Finance Program to provide for an additional staff person to handle the increased workload in the Management and Finance Program due to raising the cap on Office revenues to $16,000,000. This program does not have any positions which were vacant for one (1) year or more.
The Total Recommended amount above includes $40,000 of Supplementary Recommendations of which $0 is State General Fund for the increased workload in the Office of the Secretary - Management and Finance Program due to the increase in total revenues for the Office of Tourism. Funding of this Supplementary Recommendation is dependent upon renewal of the current sales tax rate of 3% on the sales tax suspension of exemptions base.
Scenic Byways - these funds are from DOTD for the development and implementation of a state byway promotional campaign under the Louisiana Scenic Byways program for the purpose of educating the traveling public of the various attractions along the byways.
ACQUISITIONS AND MAJOR REPAIRS
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