Program Authorization: RS: 36:101(B)
The mission of the Communications Program is to develop and produce materials designed to promote and publicize Louisiana as a site for business location and/or to inform and educate business owners of state programs which assist in the start-up, expansion or growth of Louisiana businesses.
The goals of the Communications Program are:
1. Generate inquiries from business executives.
2. Plan, coordinate and produce media opportunities to publicize Louisiana business programs.
3. Provide support for marketing staff activities.
OBJECTIVES AND PERFORMANCE INDICATORS
1. The Communications Program, through the communications, advertising, promotion and marketing activity, will generate 700 inquiries from domestic and international businesses in FY 1998-99.
1 Contingent upon renewal of the Vendor's Compensation as a revenue source in the 1998 Special Session.
2. The Communications Program will mount 4 special promotional events in FY 1998-99.
1 Additional monies available for one year only.
RESOURCE ALLOCATION FOR THE PROGRAM
SOURCE OF FUNDING
The Communications Program is funded from the General Fund, and from Statutory Dedications of the Workforce Development and Training Fund. Act 32 of the First Extraordinary Legislative Session of 1996 redirected the deposit of vendor compensation into the Workforce Development and Training Fund. Act 32 further provided that $1,000,000 of the funds deposited shall be used for advertising, marketing, and promotional activities. (Vendor Compensation was previously deposited into the La. Economic Development Fund to be used for Financial Assistance to stimulate and/or increase economic activity in Louisiana. Act 34 of 1991 established the Louisiana Economic Development Fund and Act 1186 of 1995 authorized 37% of the vendor compensation deduction to be dedicated to the Louisiana Economic Development Fund. (Per R.S.39:32B.(8), see table below for a listing of expenditures out of each statutory dedicated fund.)
ANALYSIS OF RECOMMENDATION
The total means of financing for this program is recommended at 100.2% of the existing operating budget. It represents 86.1% of the total request ($ 1,506,006) for this program.
ACQUISITIONS AND MAJOR REPAIRS
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