Program Authorization: R.S. 36:4; 36:301; 51:1252; Act 624 of 1993
It is the mission of the Consumer Information Program to provide information on the tourist assets of Louisiana to potential visitors as quickly and efficiently as possible. The vast majority of this information is provided by mail. This is a key component of the state's tourism marketing effort. The goal of this program is to respond to these requests more rapidly and efficiently. There is only one activity in this program, Consumer Information.
OBJECTIVES AND PERFORMANCE INDICATORS
Unless otherwise indicated, all objectives are to be accomplished during or by the end of FY 1999-2000. Performance indicators are made up of two parts: name and value. The indicator name describes what is being measured. The indicator value is the numeric value or level achieved within a given measurement period. For budgeting purposes, performance indicator values are shown for the prior fiscal year, the current fiscal year, and alternative funding scenarios (continuation budget level and Executive Budget recommendation level) for the ensuing fiscal year (the fiscal year of the budget document).
RESOURCE ALLOCATION FOR THE PROGRAM
SOURCE OF FUNDING
This program is funded with Fees and Self-generated Revenues which are derived from the Louisiana Tourism Promotion District. Act 1038 of the 1990 Regular Session of the Legislature created the Louisiana Tourism Promotion District which receives 3/100 of 1 cent of the sales and use tax. These proceeds are then transferred to the Office of Tourism for out-of-state advertising, and promoting tourism in Louisiana.
ANALYSIS OF RECOMMENDATION
The total means of financing for this program is recommended at 101.6% of the existing operating budget. It represents 98.9% of the total request ($1,670,752) for this program. The 1.6% increase is due to providing funding for the annualization of merits and new merits for classified employees. This program does not have any positions which have been vacant for one (1) year or more.
Prison Enterprises Mail-Out Program - the contract provides for inmate labor to stuff the consumer inquiry fulfillment packets, sort by zip code and deliver to the post office. With over one million inquiries annually, this contract is critical to servicing the inquiries. These services are provided by Elayn Hunt Correctional Center
Research contracts - These contracts allow the Office of Tourism to measure the effectiveness of its advertising and marketing programs. These contracts generate data which allow the office to evaluate the cost per inquiry, effectiveness of individual media in the translation of the tourism message and feedback from survey of travelers. These research endeavors assist the Office of Tourism and its advertising agency in the placement of media and tailoring marketing messages so that they will be most effective.
ACQUISITIONS AND MAJOR REPAIRS
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