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Program B: Communications

Program Authorization: RS: 36:101(B)

PROGRAM DESCRIPTION

The mission of the Communications Program is to provide promotional support for the marketing activities of the Department, to publicize the availability/success of DED program/activities and present a favorable image of Louisiana as a premier site for the start-up, relocation or expansion of businesses among in-state, national and international business.

The goal of the Communications Program is to create, produce and conduct public information and advertising programs to disseminate information which will help create a greater awareness of Louisiana’s business advantages among in-state, national, and international site selection decision makers.

OBJECTIVES AND PERFORMANCE INDICATORS

Unless otherwise indicated, all objectives are to be accomplished during or by the end of FY 1999-2000. Performance indicators are made up of two parts: name and value. The indicator name describes what is being measured. The indicator value is the numeric value or level achieved within a given measurement period. For budgeting purposes, performance indicator values are shown for the prior fiscal year, the current fiscal year, and alternative funding scenarios (continuation budget level and Executive Budget recommendation level) for the ensuing fiscal year (the fiscal year of the budget document).

 

RESOURCE ALLOCATION FOR THE PROGRAM

SOURCE OF FUNDING

The Communications Program is funded from the General Fund, and from Statutory Dedications. The Statutory Dedications are from: 1) Workforce Development and Training Fund, and 2) Marketing Fund. Act 32 of the First Extraordinary Legislative Session of 1996 redirected the deposit of vendor compensation into the Workforce Development and Training Fund. Act 32 further provided that $1,000,000 of the funds deposited shall be used for advertising, marketing, and promotional activities. (Vendor Compensation was previously deposited into the La. Economic Development Fund to be used for Financial Assistance to stimulate and/or increase economic activity in Louisiana. Act 34 of 1991 established the Louisiana Economic Development Fund and Act 1186 of 1995 authorized 37% of the vendor compensation deduction to be dedicated to the Louisiana Economic Development Fund. (Per R.S.39:32B.(8), see table below for a listing of expenditures out of each statutory dedicated fund.)

 

ANALYSIS OF RECOMMENDATION

GENERAL FUND

TOTAL

T.O.

DESCRIPTION

 

 

 

 

 

$297,850

$1,297,850

1

 

ACT 19 FISCAL YEAR 1998-1999

 

 

 

 

 

 

 

 

 

BA-7 TRANSACTIONS:

$0

$24,000

0

 

Carry forward for advertising, promotion and marketing services

       

$297,850

$1,321,850

1

 

EXISTING OPERATING BUDGET - November 20, 1998

 

 

 

 

 

$0

($24,000)

0

 

Nonrecurring carry forward for advertising, promotion and marketing services

$1,432

$1,432

0

 

Annualization of FY 1998 - 1999 Classified State Employees Merit Increase

$293

$293

0

 

Classified State Employees Merit Increases for FY 1999 - 2000

$4,669

$4,669

   

Salary Base Adjustment

($74)

($74)

0

 

Attrition Adjustment

 

 

 

 

 

$304,170

$1,304,170

1

 

TOTAL RECOMMENDED

 

 

 

 

 

$6,320

($17,680)

0

 

DIFFERENCE (TOTAL RECOMMENDATION AND EXISTING OPERATING BUDGET)

The total means of financing for this program is recommended at 98.7% of the existing operating budget. It represents 99.6% of the total request ($1,309,941) for this program. The major change reflected in the analysis of recommendation is decreased funding for a non-recurring carry forward for advertising, promotion and marketing services -$24,000.

PROFESSIONAL CHARGES

$1,240,224

 

Funding provided for the production of ads, media purchases and any additional advertising, marketing and promotional items

 

 

 

$1,240,224

 

TOTAL PROFESSIONAL SERVICES

OTHER CHARGES

This program does not have funding for Other Charges for Fiscal Year 1999-2000.

ACQUISITIONS AND MAJOR REPAIRS

This program does not have funding for Acquisitions and Major Repairs for Fiscal Year 1999-2000.


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