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Program B: Marketing Programs

Program Authorization: R.S. 36:628(B)

PROGRAM DESCRIPTION

The mission of the Marketing Program is to increase the processing and sales of Louisiana food and agricultural products of producers and agribusinesses in order to enhance the economic well-being of the State of Louisiana through the individuals and businesses whom we serve. The goal of the Marketing Program is to create and sustain markets and affect jobs through its development of value-added food, agriculture and forestry products industries by way of financial assistance and counsel. To carry out this goal, the program operates financial, informational, promotional and market development activities. Financial assistance is provided through the State Market Commission, the Louisiana Alligator Market Development Authority, the Louisiana Alligator Market Development Authority and the Louisiana Agricultural Finance Authority. Loans, loan guarantees, loan rate buy downs and low interest loans are provided to agribusiness for the for the acquisition, construction, expansion or improvement of facilities that process, store or market food (including seafood), agriculture and forest products; to agribusiness for operating capital, market development & product inventories; and to youth who are involved in an organized school program in agriculture, i.e. 4-H and FFA projects. Informational assistance programs are provided to the general public, farmers and agribusinesses through the Federal-State Market News Service and Market Bulletin. The Market News Service collects and disseminates price and market information on livestock, poultry and eggs, rice, grains, sweet potatoes, fruits and vegetables. The Market Bulletin provides for the advertising of agricultural items for sale to subscribers resulting in the sale/purchase of items not normally available in commercial trade channels. Promotional and market development programs serve farmers, agribusinesses, food companies and the consumer through state, national and international trade shows, supermarket promotions market research, commodity promotions, targeted market development assistance and other activities. The program also includes assistance in the collection of assessments for numerous commodity boards and commissions, and the development and implementation of promotion and market development activities of theses boards and commissions. The activities of this program are Administrative, Market Development, and Louisiana Agricultural Finance Authority.

OBJECTIVES AND PERFORMANCE INDICATORS

Unless otherwise indicated, all objectives are to be accomplished during or by the end of FY 1999-2000. Performance indicators are made up of two parts: name and value. The indicator name describes what is being measured. The indicator value is the numeric value or level achieved within a given measurement period. For budgeting purposes, performance indicator values are shown for the prior fiscal year, the current fiscal year, and alternative funding scenarios (continuation budget level and Executive Budget recommendation level) for the ensuing fiscal year (the fiscal year of the budget document).

 

RESOURCE ALLOCATION FOR THE PROGRAM

SOURCE OF FUNDING

This program is funded with State General Fund, Fees and Self-generated Revenues, Statutory Dedicated Funds and Federal Funds. The Fees and Self-generated Revenues are generated from: (1) a fee of up to 3% of the total assessments collected for the Rice Research and Promotion Boards, the Soybean and Grain Promotion Board, and the Crawfish Promotion Board; (2) interest collected from the Market Commission Loan Program; (3) reimbursement from the Southern United States Trade Association (SUSTA) for 100% of the director's salary, related benefits, etc.; (4) a fee of $10.00 collected biannually for subscriptions to the Market Bulletin; and (5) miscellaneous revenues collected for booth rentals at food shows. Statutory Dedicated Revenues are the result of interest income and fees collected with any bonds issued by the Agricultural Finance Authority. (Per R. S. 39:32B.(8), see table below for a listing of expenditures out of each Statutory Dedicated Fund.) The Federal Funds are derived from: (1) USDA for collecting statistical livestock and crop data; (2) USDA for baled pine straw research project; and (3) USDA for telephone costs.

ANALYSIS OF RECOMMENDATION

GENERAL FUND

TOTAL

T.O.

DESCRIPTION

 

 

 

 

 

$1,224,506

$1,889,827

22

 

ACT 19 FISCAL YEAR 1998-1999

 

 

 

 

 

 

 

 

 

BA-7 TRANSACTIONS:

$0

$0

0

 

None

 

 

 

 

 

$1,224,506

$1,889,827

22

 

EXISTING OPERATING BUDGET November 20, 1998

 

 

 

 

 

$10,819

$10,819

0

 

Annualization of FY 1998 1999 Classified State Employees Merit Increase

$28,721

$28,721

0

 

Classified State Employees Merit Increases for FY 1999 2000

$21,025

$32,219

0

 

Acquisitions and Major Repairs

$0

($11,194)

0

 

Nonrecurring Acquisitions and Major Repairs

($20,561)

($20,561)

0

 

Attrition Adjustment

($16,670)

($16,670)

0

Salary Funding from Other Line Items

 

 

 

 

 

$1,247,840

$1,913,161

22

 

TOTAL RECOMMENDED

 

 

 

 

 

$23,334

$23,334

0

 

DIFFERENCE (TOTAL RECOMMENDED AND EXISTING OPERATING BUDGET)

The total means of financing for this program is recommended at 101.2% of the existing operating budget. It represents 95.0% of the total request ($2,014,161) for this program. The increase is primarily due to an adjustment in acquisitions.

 

PROFESSIONAL SERVICES

$100,000

 

Legal services for attorneys to represent the department in all legal proceedings

 

 

 

$100,000

 

TOTAL PROFESSIONAL SERVICES

OTHER CHARGES

$5,000

Promotion of Louisiana agricultural products to expand sales, to set up exhibits, etc., by providing materials and supplies at trade shows

$10,643

 

Coordination with the Southern US Trade Association (SUSTA) for representation with the foreign agriculture service of the USDA

$11,245

 

Cooperative programs between the Departments of Agriculture and Forestry, Education, and Future Farmers of America

$12,759

 

Cooperative effort between the Department and Southern University to work with black youths regarding agricultural activities such as Junior Livestock Program, Farm Youth Program, etc.

$50,000

 

Louisiana High School Rodeo participants and national finalists

$72,956

 

Egg incentives for Louisiana producers of eggs

$20,000

 

Promotion of Louisiana agricultural products to expand trade with Mexico

     

$182,603

 

TOTAL OTHER CHARGES

 

 

 

 

 

Interagency Transfers:

$1,323

 

Department of Civil Service

$2,183

 

Office of Uniform Payroll System

 

 

 

$3,506

 

TOTAL INTERAGENCY TRANSFERS

ACQUISITIONS AND MAJOR REPAIRS

$11,194

Replacement telephone equipment

$6,025

 

Replacement of obsolete and/or broken office equipment and furniture

$15,000

 

Replacement of one mini-van

$32,219

TOTAL ACQUISITIONS AND MAJOR REPAIRS


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