Program D: Marketing

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Program D: Marketing

Program Authorization: R.S. 56:280.1, et seq.

PROGRAM DESCRIPTION

The mission of the Marketing Program is to aid the commercial fishing industry through product promotion and marketing development. The goal of the Marketing Program is that commercial fishermen will realize higher dockside values for seafood products. This program conducts market surveys, advertises products, participates in trade shows, informs commercial fishermen with a newsletter and counsels processor on health and safety issues. There is one activity in this program, Marketing.

OBJECTIVES AND PERFORMANCE INDICATORS

Unless otherwise indicated, all objectives are to be accomplished during or by the end of FY 1999-2000. Performance indicators are made up of two parts: name and value. The indicator name describes what is being measured. The indicator value is the numeric value or level achieved within a given measurement period. For budgeting purposes, performance indicator values are shown for the prior fiscal year, the current fiscal year, and alternative funding scenarios (continuation budget level and Executive Budget recommendation level) for the ensuing fiscal year (the fiscal year of the budget document).

RESOURCE ALLOCATION FOR THE PROGRAM

SOURCE OF FUNDING

This program is funded with Statutory Dedications from the Seafood Promotion and Marketing Fund, and the Oyster Development Fund (Per R.S.39:32B.(8), see table below for a listing of expenditures out of each Statutory Dedicated fund).

ANALYSIS OF RECOMMENDATION

GENERAL FUND	TOTAL	T.O.	DESCRIPTION

$0	$743,285	4	ACT 19 FISCAL YEAR 1998-1999

			BA-7 TRANSACTIONS:
$0	$0	0	None

$0	$743,285	4	EXISTING OPERATING BUDGET - November 20, 1998

$0	$3,521	0	Annualization of FY 1998 - 1999 Classified State Employees Merit Increase
$0	$3,592	0	Classified State Employees Merit Increases for FY 1999 - 2000
$0	$4,450	0	Acquisitions and Major Repairs
$0	($34,000)	0	Nonrecurring Acquisitions and Major Repairs
$0	$13,234	0	Salary Base Adjustment(s)
($286)	($286)	0	Attrition Adjustment(s)
$0	($97,221)	0	Other Nonrecurring Adjustments - Federal grant to anticipated level of funding
$0	$346	0	Other Adjustments - Postage Adjustment(s)
$0	$20,000	0	New and Expanded - Seafood Promotion to address the negative public image due to negative press about the raw oyster market. This negative outlook came from numerous closures of harvesting areas because of nature related problems out of the control of harvesters.

$0	$656,921	4	GRAND TOTAL RECOMMENDED

$0	($86,364)	0	DIFFERENCE (TOTAL RECOMMENDATION AND EXISTING OPERATING BUDGET)

The total means of financing for this program is recommended at 88.4% of the existing operating budget. It represents 101.1% of the total request ($649,829) for this program. Adjustment to this program include: non-recurring adjustment for Federal Grant -$97,221; and funding for Seafood Promotion to address the negative public image due to negative press about the raw oyster market $20,000.

PROFESSIONAL SERVICES

$42,251		Public relations and advertising to promote Louisiana seafood
$91,667		Oyster Development Board to promote the oyster industry by identifying new domestic and foreign markets

$133,918		TOTAL PROFESSIONAL SERVICES

OTHER CHARGES

$39,521		Catering services and chef's fees for seafood promotional displays

$39,521		TOTAL OTHER CHARGES

ACQUISITIONS AND MAJOR REPAIRS

$4,450		Replacement of obsolete fax machine and copier
$2,300		Equipment for new Seafood Promotion

$6,750		TOTAL ACQUISITIONS AND MAJOR REPAIRS

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